Irving based, Palm Beach Tan, the nation’s leading indoor tanning provider, is embracing a bold new vision by expanding into the beauty and wellness space. As part of this evolution, the company is introducing its new co-branded identity—Palm Beach Beauty & Tan—signifying a commitment to holistic beauty, skincare, and self-care beyond traditional tanning services.
A cornerstone of this expansion is the introduction of advanced beauty and wellness services, including red light therapy and infrared saunas. Palm Beach Tan and Palm Beach Beauty & Tan salons now offer state-of-the-art equipment, such as the Clearlight® Infrared Sauna and LightStim® ProPanel. These cutting-edge technologies support skin rejuvenation, boost collagen production, reduce inflammation, and promote overall wellness benefits, reinforcing the company’s mission to help customers look and feel their best.
In addition to advanced beauty and wellness treatments, Palm Beach Tan has recently introduced a new skincare-focused product line, L’obsidienneX®, which features eXo3 Exosome Skincare Technology—a patented, groundbreaking exosome technology that helps repair, restore and reverse the signs of aging. Building upon the success of its proprietary Premier Collection® product line, which has long provided high-quality tanning products, the L’obsidienneX line is designed to elevate daily skincare routines with premium formulations that nourish, hydrate, and enhance skin health.
“We have always been passionate about providing our customers with innovative solutions and science-backed skincare for achieving confidence and beauty,” said Diane Lucas, CEO of Palm Beach Tan. “With our official move into the beauty and wellness space, we are taking that commitment to the next level—offering advanced skincare treatments alongside our proprietary sunless experience for completely customizable spray tans, state-of-the-art tanning technologies and our Premier Collection® line of products to create a comprehensive self-care experience for each individual guest and their own unique needs.”
Palm Beach Tan’s expansion reflects the increasing demand for non-invasive beauty and wellness treatments that deliver real results. Red light therapy, a proven technology backed by science, offers numerous benefits, including improved skin tone, enhanced recovery, and anti-aging effects. With this new initiative, the brand is redefining the tanning industry and setting a new standard for beauty and wellness.
ABOUT PALM BEACH TAN®:
Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor beauty, wellness and tanning industry, with more than 650 corporate and franchise-owned locations nationwide under the Palm Beach Tan and Palm Beach Beauty & Tan brands. The company has revolutionized the industry through innovative technology, premium products, and a commitment to training its 3,000+ salon beauty consultants. Palm Beach Tan offers rewards-based memberships and a full suite of beauty and wellness services, including sunbed and sunless tanning, red light therapy and infrared saunas, along with Wellness Within® supplements and its exclusive Premier Collection tanning and skincare line. For more information about Palm Beach Tan, Inc., please visit www.palmbeachtan.com.
