Jeremy Allen as Chief Collectible Officer and Lloyd Mintz as Head of Licensing position Oh YAAS to steer the next evolution of trading cards and collectibles
Oh YAAS, the Experiential Collectibles platform redefining how fans, collectors, stars, and brands connect, today announced the appointments of Jeremy J. J. Allen as Chief Collectible Officer and Lloyd Mintz as Head of Licensing. These strategic additions further strengthen the company’s executive bench following the recent appointment of Ken May, former CEO of FedEx Kinko’s and Topgolf, as Chief Executive Officer.
Together, these leaders represent a powerful convergence of operational excellence, deep hobby credibility, and global licensing expertise — positioning Oh YAAS to lead the next evolution of the $50B trading card and collectibles industry.
“Collecting has always been about connection, storytelling, and shared passion, and nobody understands that better than Jeremy J.J. Allen, who is widely respected as a visionary and trusted voice within the hobby,” said May. “To that, Lloyd Mintz brings three decades of experience building and scaling world-class licensing programs for some of the most recognized intellectual properties in entertainment, and understands that licensing is about unlocking brand potential in deeply meaningful ways. They round out an all All Star team.”
With over 30 years immersed in the collectibles ecosystem and a lifetime love for it, Allen has built a career at the intersection of community, culture, and commerce. From founding and leading Collector’s League to serving in leadership roles at Heritage Auctions and advising emerging platforms across trading cards, pop culture, and gaming, his passion for collecting and extensive industry relationships ensure Oh YAAS products will resonate authentically with collectors while pushing the category forward. As Chief Collectible Officer, he will lead Oh YAAS’s collectible strategy — shaping product innovation and product architecture, collector experience, artist collaborations, and community engagement.
Mintz’s career of forging strategic retail and manufacturing partnerships through executive leadership in global licensing, brand expansion, and consumer products strategy will play a pivotal role as Oh YAAS expands its exclusive agreements and multi-channel distribution strategy. With senior roles and an impressive record at Disney Consumer Products, Hasbro, and Kartoon Studios, his understanding and relationships span retail, hobby, and direct-to-consumer platforms. Mintz will oversee licensing strategy and partnership development, unlocking premium IP opportunities across sports, entertainment, gaming, and pop culture.
Scott Terrell, Founder and President of Oh YAAS, shared his excitement about the strength of the leadership team now assembled.
“Building Oh YAAS has always been about assembling not just exceptional talent, but exceptional people,” said Terrell. “With Ken May leading as CEO with Jeremy and Lloyd on his executive team, we are bringing together world-class experience across operations, collectibles, and global licensing. The depth of expertise and perspective they each bring in their respective fields is transformative for our company.”
Terrell continued, “What excites me most is not just their resumes — it’s their vision, their character, and their belief in what we are building. The team we are assembling is truly extraordinary, and I couldn’t be more proud of the leadership foundation we now have in place as we define an entirely new universe of experiential collectibles.”
In February, Oh YAAS announced Ken May, former Chief Executive Officer of Topgolf and FedEx Kinko’s, as Chief Executive Officer following Charles & Potomac Capital joining Oh YAAS as lead funder. The company is pioneering Experiential Collectibles™—a new category that transforms traditional trading cards into living, interactive experiences. Through digital activation, every card becomes a gateway to exclusive content, rare digital collectibles, and direct connections between fans, collectors, stars, and brands.
With a $50B collectibles market and millions of fans seeking deeper, more meaningful engagement, Oh YAAS is poised to lead a new era—where every scan unlocks excitement, insight, and unforgettable Oh YAAS! moments.
About Oh YAAS
Oh YAAS is rewriting the future of collecting, transforming trading cards into Experiential Collectibles™—living, interactive cards where every scan unlocks excitement, connection, and value. The category-defining company brings fans closer to the stars they love, gives collectors access to rare and exclusive treasures, and opens a powerful new marketing frontier for brands through data-rich, interactive engagement. Every card is a key. Every scan unlocks a moment. Every interaction delivers an unforgettable, “Oh YAAS!”
Bold by design and built for what’s next, Oh YAAS is creating a brand-new category at the intersection of fandom, collecting, and technology unleashing a new era of collecting.
Scan it. Unlock it. Say Oh YAAS! Visit ohyaas.com.
