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North Texas Influencer Abby Rosilier to Share Social Media Tips at FlexEtc Plano

Written by Ariel Herr
Fresh off her “How I Built This” podcast appearance, Abby Rose joins FlexEtc’s Huddle Hours on Sept. 25

Popular North Texas influencer Abby Rosilier—who has built a following of more than 400,000 on TikTok and recently surpassed 100,000 on Instagram—will headline FlexEtc Plano’s Huddle Hours on Thursday, September 25. She’ll be sharing her top social media tips for entrepreneurs and small business owners.

Rosilier is coming off a major milestone: her appearance last week on the hit NPR podcast How I Built This with Guy Raz, which reaches 18 million listeners worldwide. She was selected through a competitive pitch process after Raz himself approached her. On the episode’s “Advice Line,” Rosilier received guidance from Raz alongside Bobbi Brown—the iconic founder of Bobbi Brown Cosmetics and Jones Road Beauty—while fielding questions from other early-stage entrepreneurs.

At just 23, Rosilier is no stranger to building from scratch. She launched shopabbyrose.com at age 17, and her “cute and trendy, not so spendy” phone cases went viral during the 2020 lockdown. Today, her brand has grown to include a wide range of custom lifestyle products crafted at her FlexEtc Plano warehouse, where she is an active member.

FlexEtc Plano’s monthly Huddle Hours are open to the public, offering a space for entrepreneurs to connect, swap ideas, and experience the collaborative energy of the FlexEtc community. Guest speakers like Rosilier share their insights, while attendees also have the chance to showcase their own businesses. The program reimagines “flex space” for innovators who have outgrown their garage but aren’t yet ready for a large industrial lease.

When: Thursday, September 25, 1–3 p.m.
Who: Abby Rosilier, Local Entrepreneur & Influencer
Where: FlexEtc Plano, 1600 West Plano Parkway, Plano, TX

About the author

Ariel Herr

I find pleasure in the chase, and thrill in the placement, truly believing every person and organization has a story to tell.