Marketing Marketing CPG

Newest Spots From PepsiCo: Quaker Chewy Bars, Flamin’ Hot and Lay’s Work for Frito-Lay

Written by Frito-Lay

We’re trying hard to keep up with the PepsiCo team and their in-house agency, D3. Here are a couple of LinkedIn updates from Chris Bellinger, Chief Creative Officer at PepsiCo Foods Us.


Quaker Chewy Bars x Lasers x Squeaky chicken = new campaign launching

At Quaker, we truly believe in the power of imagination, the importance it plays in development, and the great joy and delight it brings to families. And that’s why we’ve made it the centerpiece of ‘Unleash the Imagination’, our new campaign for Quaker Chewy, kids’ go-to partner in play.

Also, if you didn’t realize it, Quaker can now say it’s connected to Sigourney Weaver, Danny Glover, and Denzel Washington, Thelma & Louise, Lethal Weapon 3, and Remember the Titans…  (all through 6 degrees of separation) thanks to legendary DP and AD and now Quaker Chewy commercial director Alexander Witt!

Cheers to the Quaker Chewy marketing team at PepsiCo Foods and in-house agency D3 for the collective imagination that brought this amazing campaign to fruition.

Not invented here. (love this term)

Some great fun work originally done by the Mexico Flamin’ Hot Frito-Lay team that was lifted and adapted for the US market to highlight and call out all you spicy deniers out there!

 

Highdive is thrilled to roll out our newest campaign with LAYS! Get ready for smiles in simple moments because nothing says joy like LAYS.
From Potatoes To Simple Joy. Only Lay’s.

About the author

Frito-Lay

In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford.

That same year, Herman W. Lay started a snack food delivery company in Nashville. He too bought out the manufacturer to form H.W. Lay & Company, which became one of the largest snack food companies in the Southeast.

In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.