Source: Media Post
LinkedIN
Plano-based agency 270B has been named creative agency of record for NatureSweet, marking an expanded partnership that builds on three years of digital work for the snacking tomato brand.
In a LinkedIn post, 270B founder Kristian Bottini shared the news, calling the win a testament to the team’s commitment and chemistry with the client. “This didn’t happen overnight,” Bottini wrote. “It happened because of a team that genuinely cares about the work, the brand, and the people they serve.”
The appointment follows a competitive review and significantly broadens 270B’s scope. As AOR, the agency will now lead brand strategy, creative development, social, digital, and integrated campaign execution across channels.
The first work under the new remit will be a brand repositioning campaign set to launch in June. The effort will center on NatureSweet’s flavor and purpose, rolling out across digital video, social, and retail touchpoints.
NatureSweet CMO Tobianne Paul told MediaPost that 270B stood out for its deep understanding of the brand. “The concepts were strong, but most importantly, they surfaced what makes NatureSweet unique and understood that better than anyone else,” she said.
Chantal Sagnes, growth director at 270B, described NatureSweet as “an ambitious, category-defining brand,” adding that the agency is eager to build on its distinctive assets. The 12-year-old shop’s portfolio includes work for Avocados From Mexico, PepsiCo, Destination Cleveland, Fresh Gourmet, and Frito Lay, spanning everything from Super Bowl campaigns to large-scale brand strategy and experiential activations.
