Sharing an inside look at the making of The American Style Tour campaign with Haggar, a project that challenged us to rethink traditional production. Rather than setting up a controlled environment, we partnered with Haggar to create a live, interactive event that transformed seamlessly into a commercial. The mission was to merge the retail experience with storytelling, allowing real people to engage naturally with the brand’s styles.
The set evolved into an immersive pop-up retail space, filled with racks of Haggar’s iconic pieces ready to be explored. This wasn’t just a backdrop; it was a living environment designed to bring fashion to life. The energy was palpable as people tried on clothes, made them their own, and added their own stories to each piece.
Check out the BTS video and see how we brought Haggar’s vision to life.
