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Thursday 22 October 2020
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Miss Restaurants? | Lucky Savors Its Collaboration With The Richards Group For The National Restaurant Association | Watch Spot

Miss Restaurants? | Lucky Savors Its Collaboration With The Richards Group For The National Restaurant Association | Watch Spot

Your table is ready: The National Restaurant Association’s new spot captures what we crave when we dine out – great food, of course, and a welcoming and fun atmosphere in which to enjoy it. As restaurants open up for more dining options, the association has launched a campaign that helps customers return with confidence. Lucky provided both production and post for this new spot via agency The Richards Group.

“I loved the concept,” says Lucky Editor Sai Selvarajan. “It really tapped into how much we miss those little sounds and slices of life (that we took for granted) that come together and make our lives happier. This spot was a reminder of how nice it is to slide into a booth and order a coffee and a slice of cherry pie.”

Client: National Restaurant Association

Agency: The Richards Group
CD/Writer: Clint Carter
CD/Art Director: Mike LaTour
Principal, Brand Management: Trent Walters
Brand Management: Jessica Heid Smith
Broadcast Producer: Jenny Wolk

Production + Post: Lucky
Director: Jeff Bednarz
Executive Producer: Brandon Tapp
Editor: Sai Selvarajan
Assist: Alex Heisterkamp & Jake Odgers
Color: Neil Anderson
Finishing: Tim Nagle



Lucky Post

It has been said, "art depends on luck and talent." We took that to heart when creating Lucky Post. The studio combines creative editorial, graphic design, sound design, mixing, color, compositing,VFX and finish. We love collaborating with clients and building creative solutions for agencies and brands. Designed for the people who inhabit it every day, and our clients who make it their temporary home, Lucky Post embodies a holistic approach to work-life. Love what you do, love where you do it.