Medium Giant’s Latest Podcast Details the Bringing of the FIFA World Cup to North Texas
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Medium Giant
Medium Giant is a full-service marketing and creative agency headquartered in Dallas with an office in Tulsa and talent spanning the country. The agency brings together strategy, creative, media, digital experience, analytics and communications to help brands create meaningful connections and measurable growth.
As a Hearst company, Medium Giant combines the collaboration, agility and senior-level access of a boutique agency with the audience intelligence, first-party data and resources of one of the nation’s largest media organizations.
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On this episode of Giant Stories, we sit down with Monica Paul, Executive Director of the Dallas Sports Commission, for an exclusive look at the monumental efforts behind securing and preparing for the World Cup in North Texas.
She shares a behind-the-curtain look at the bid process, the economic and cultural impact of hosting nine matches in the metroplex — and the collaboration required between cities.