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Medium Giant’s Latest Podcast Details the Bringing of the FIFA World Cup to North Texas

3 months ago
by Medium Giant
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Written by Medium Giant
The countdown to the FIFA World Cup 2026™ – Canada, Mexico and the United States is on, and North Texas is gearing up to host one of the biggest sporting events in the world. But what does it take to bring the global stage to our backyard?

On this episode of Giant Stories, we sit down with Monica Paul, Executive Director of the Dallas Sports Commission, for an exclusive look at the monumental efforts behind securing and preparing for the World Cup in North Texas.

She shares a behind-the-curtain look at the bid process, the economic and cultural impact of hosting nine matches in the metroplex — and the collaboration required between cities.

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Medium Giant

About Medium Giant
Medium Giant, with offices in Dallas and Tulsa, Okla., is a full-service advertising agency with a leading roster of world-class brands and companies. It is dedicated to designing, creating and delivering stories that drive customers to act. It is a wholly owned business of DallasNews Corp. For additional information, visit mediumgiant.co.

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