Podcasts

Medium Giant Releases Episode 8: The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman

2 years ago
by Medium Giant
101 Views
Written by Medium Giant

In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including:

  • The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters
  • How to appeal to consumers emotionally and deliver content that makes an impact
  • Why brands birthed in boardrooms can be more challenging to build stories around
  • The challenges of finding influencers who have a meaningful connection with the brand
  • Where she sees a huge opportunity for unfulfilled stories in the market
  • Her predictions for how storytelling will evolve over the next five years
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Medium Giant

Medium Giant is a full-service marketing and creative agency headquartered in Dallas with an office in Tulsa and talent spanning the country. The agency brings together strategy, creative, media, digital experience, analytics and communications to help brands create meaningful connections and measurable growth.

As a Hearst company, Medium Giant combines the collaboration, agility and senior-level access of a boutique agency with the audience intelligence, first-party data and resources of one of the nation’s largest media organizations.

At Medium Giant, everybody deserves to Be Giant.

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