Tire Discounters consolidates marketing services with Dallas agency after competitive review
Medium Giant, an integrated creative marketing agency, is thrilled to announce its appointment as the agency of record (AOR) by Tire Discounters, the largest, independent family-owned and operated automotive service provider in the United States.
In this new partnership, Medium Giant will lead in developing and executing comprehensive advertising strategies that elevate Tire Discounters’ brand presence and deepen connections with its customers. The scope of work will include creative development, media buying, content marketing, and customer relationship management (CRM) initiatives across the entire Tire Discounters family of brands, including Chip’s Auto Glass, Carriage House Carwash, and Butler Tire & Wheels.
“We are honored to partner with Tire Discounters and their family of brands,” said John Kiker, president of Medium Giant. “They are a family-owned business — and doing right by their customers has never been lip service. They walk the talk and offer a combination of value and service their competition simply can’t match — all with a refreshing dose of light-heartedness.”
Tire Discounters highlighted Medium Giant’s focus on storytelling, performance, and the ability to deliver integrated experiences across all channels as “a perfect match for our company.”
“This is an exciting moment for my family and our growth story,” said Anna Wood, senior vice president of Tire Discounters and second-generation owner. “At Tire Discounters we have always prided ourselves on our creative advertising, and of course, helping our customers protect their vehicle investments. We have done this for nearly 50 years by simply doing what’s right and ensuring we always send our customers out the door with more.”
Kiker added: “Our agency looks forward to building a lasting partnership with Tire Discounters and achieving shared success.”
