Advertising Solar Eclipse 2024 Solar Eclipse 2024 Marketing

Medium Giant Creates Campaign for Dallas Morning News Coverage of Solar Eclipse Weekend in Downtown Dallas

Written by Medium Giant

Dallas-based advertising agency, Medium Giant, has crafted a captivating campaign for its sister company, The Dallas Morning News, to showcase the comprehensive coverage offered by The News for the upcoming Solar Eclipse Weekend in downtown Dallas. The campaign includes a massive billboard at Field and Ross designed by Medium Giant and executed by Clear Channel. 

Signage outside of Medium Giant for the 2024 Solar Eclipse

Kick off the Solar Eclipse weekend on Friday, April 5th from 6-10PM, with the third annual Video Art Night with Downtown Dallas Inc. and AURORA, a curated video art program that merges art, technology, and the public realm. Additionally, enjoy live music from the Len Barnett Modern Cajun Jazz Ensemble and tunes from DJ Blake Ward. Topo Chico will be on hand for plenty of samples and a cash bar from Henry’s Majestic! Projections will start at 8 PM.

The official Solar Eclipse Watch Party is Monday April, 8th from 10 AM-3 PM at Main Street Garden (1902 Main Street). It is complete with live music, food trucks, family-friendly activities, shopping, an interactive art installation, and complimentary eclipse glasses (limited quantity). 

Check out all the events here and scan the QR code for complete Eclipse coverage from The News.

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Medium Giant

Fueled by curiosity, we dig deeper. Investigate further. Challenge convention. Questioning everything is how we effect positive change in your business.

As adversaries of the status quo, we combat complacency with curiosity to continuously explore and innovate on your behalf. When other agencies are satisfied, we’re just getting started.

We call it the Curiosity Curve™.

We ask “why?” and “what if?” constantly, relentlessly pursuing what’s possible to accelerate the Curiosity Curve, break from the status quo, and transform uncertainty into opportunity and risk into reward.

Our approach works because our people live to find answers. It’s how we devise strategies and ignite action plans that deepen connections, expand influence, and scale your success.