The new brand campaign is the result of collaboration between The Dallas Morning News and its sister company, Medium Giant, an integrated creative marketing agency.(Danielle Fork/DeeForkPhotos)
source The Dallas Morning News
The campaign embodies a deep commitment to meaningful storytelling and the shared experiences of North Texans.
The Dallas Morning News is excited to announce the launch of its new brand campaign: “This is Home.”
Designed to build community, reinforce reader trust and resonate with people where they are, the campaign embodies a deep commitment to meaningful storytelling and the shared experiences of North Texans.
For more than 150 years, The News has chronicled the stories that shape the lives and perspectives of its readers, who are also its friends and neighbors. More than just a professional endeavor, this work is rooted in personal connection and dedication — because this is home.
The new campaign results from a collaboration between The News and its sister company, Medium Giant, an integrated creative marketing agency.
“This brand campaign with Medium Giant represents an exciting collaboration that goes beyond creative work; it’s about building a meaningful connection with our members and our community who we want to become members,” says Grant Moise, chief executive officer of DallasNews Corporation, and president and publisher of The Dallas Morning News. “We hope this campaign helps break through the lack of trust in the media that exists in our country, and helps North Texans understand we want to help them make this community feel smaller, safer and more like home.”
Indeed, “This is Home” tells the full story of what it means to be part of North Texas. This includes the triumphs, joys and challenges the community faces. From the pervasive impact of the fentanyl crisis and the challenges of the toll roads to stories that spotlight resilience and hope, The News is committed to covering the multifaceted nature of life in the region.
“Working with The Dallas Morning News to launch this new campaign has been a dream come true,” says John Kiker, president of Medium Giant. “Our team has spent 15 months researching, brainstorming, interviewing and developing concepts, bringing to life an idea with the power to resonate deeply and make an impact on everyone who encounters it. I couldn’t be more proud of the team and the depth of emotional commitment they’ve poured into this project.”
An important element of the campaign is the concept of intersections — where stories, people and perspectives meet. The News sees itself as an essential part of these intersections, providing its readers with the information and context needed to build their own views while appreciating the perspectives of others.
Launching this week, “This is Home” will spotlight iconic intersections across North Texas, bringing to life the places where stories converge and resonate. It’s an invitation to readers to see their home not just through the headlines but through shared experiences and deeper community ties.
Stay tuned as “This is Home” unfolds, continuing The News’ legacy of impactful, relevant journalism.
