Marketing

MAVs Celebrate Sneaker Culture with 3rd Annual Sneakeasy Experience

Written by Dallas Mavericks

Presented by Michelob ULTRA, the Mavs Sneakeasy Experience is back and bigger than ever! Join other MFFL sneakerheads at a “secret location” in American Airlines Center tomorrow before the Sacramento Kings game for a private pregame party. Browse the Sneaker Museum consisting of 1-of-1 custom sneakers, curated with John Trottier of Johnnyskicks, Kixpo featuring Dank & Co customs, and Pasos for Oak Cliff’s All Star Sneaker Program. Fans can enjoy 360 sneaker cams, courtesy of Sprite, live music from DJ Mike B and refreshments from Michelob ULTRA. All guests will receive a custom Mavs drawstring bag and limited-edition Mavs Sneakeasy t-shirt, plus more swag from Kixpo, Pasos for Oak Cliff, Sneaker Politics, Nollege, Bally Sports, and Soleplier.

To purchase tickets for the Sneakeasy experience, or for more information, visit mavs.com/sneak. And capture the vibes by tagging @DallasMavs and follow on social.

WHEN: Tomorrow, Apr. 5 | 6 – 7:15 p.m.

WHERE: American Airlines Center

About the author

Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.