FirstLight Home Care has selected The LOOMIS Agency to help lead the brand into the future as the company gears up to meet rising demand for home care services. Headquartered in Cincinnati, Ohio with more than 150 franchised local home care operators around the country, FirstLight is positioning itself for accelerated growth.
FirstLight Home Care serves seniors, adults with disabilities, veterans, those recovering from illness, injury or surgery and other adults in need of assistance. The company’s caregivers help with many needs – from personal hygiene and household duties such as cooking, cleaning, and running errands to mobility assistance and dementia care.
“So many wonderful things occur when a brand evolves as FirstLight has and is a leader in the industry,” said Danielle Cantin, vice president of branding for FirstLight Home Care. “With this evolution we’ve chosen to work with a group that has their pulse on culture, integrity, differentiation and growing a brand by optimizing strategies across multiple locations.” Cantin said the agency’s impressive employee retention rate also played an important role in the decision as every business is trying to solve recruiting and retention challenges.
The new relationship aligns perfectly with the direction LOOMIS is headed, according to Mike Sullivan, president and CEO of LOOMIS.
“Last year, we asked our team what kinds of clients they’d like to work with, and there was a lot of interest and energy for companies making meaningful contributions to people’s lives,” Sullivan said. He said this interest along with the agency’s focus on the healthcare category was appealing to the FirstLight team.
LOOMIS is kicking off the assignment with a market research project aimed at clarifying and strengthening the company’s positioning, according to Sullivan. From there, the agency will develop and execute a brand campaign with a focus on lead generation and special attention to caregiver recruitment.
Spending on home care services is projected to grow by more than eight percent through 2026, according to industry forecasts.
About LOOMIS
LOOMIS is the country’s leading challenger brand advertising agency. Since 1984, LOOMIS has been helping national and regional clients develop their brands, build, and execute strategic communications programs, and drive real marketplace success. Check out the agency’s “Voice of the Underdog” podcast, read the BARK! blog, and learn more at theloomisagency.com.
About FirstLight Home Care
FirstLight Home Care is a leading provider of home care services, helping individuals achieve the quality of life they deserve. The company has set a new standard in the industry by creating an unmatched Culture of Care that drives client and employee satisfaction. FirstLight is a lifeline not only for seniors, but for people recovering from illness, injury or surgery, adults with disabilities, veterans, busy families, and anyone 18 and older who needs in-home support. FirstLight Home Care’s mission is to deliver exceptional, compassionate care provided by extraordinary people so that all those who are served may age with comfort, dignity, and independence in the place they call home. FirstLight also provides the resources and support family caregivers need to care for their loved ones. The network includes more than 200 independently owned and operated home care franchises throughout the United States and Canada. Visit FirstLightHomeCare.com.
