Podcasts

Let’s Bring It In: Michael Lentz, AD & Creative Lead at NASA

In the latest episode of Let’s Bring It In, we close out 2024 with an out-of-this-world conversation featuring Michael Lentz, Art Director and Creative Lead at NASA. Michael’s role offers a fascinating perspective on creative leadership.

In this inspiring episode, Michael offers insights into balancing artistic vision with practical constraints and the unique challenges of designing in the service of science.

Michael’s creative environment reflects his eclectic influences, with framed albums from U2, David Bowie, and Siouxsie and the Banshees alongside movie posters for sci-fi classics like Blade Runner and Tron. These influences underscore the importance of blending inspiration from diverse sources to fuel creative breakthroughs.

Whether you’re leading a creative team or dreaming of building one, Michael’s journey will leave you with practical takeaways on collaboration, storytelling, and managing creative briefs in even the most high-stakes environments.

🎧 Tune in to Let’s Bring It In to hear Michael’s full story and gain valuable insights into how NASA’s creative efforts are literally shaping the future.

Click here to listen on Spotify.

About the author

Barnes Creative Bank

What We Believe
In-house creative can be the most powerful marketing tool you have.
Strong creative services give you unparalleled brand alignment, agility, and control over your message. The right teams respond quickly to market changes and maintain brand consistency across all channels.

Your marketing pain points can be minimized, if not eliminated.
There bottlenecks and speed bumps in your organization. Some you know. But most are hidden. With experience in dozens of creative and marketing departments, we can find and address your in-house pain points fast, even on a project-by-project basis.

In-house teams should lead the creative.
Partner agencies are extremely useful—when used correctly. Your in-house team is not the JV squad. They can and should be leading your brand’s creative efforts.

A single meeting with us can open your eyes to untapped resources.
Let us meet with you and your team and share what we know about building top-tier in-house creative services. You’re guaranteed to walk away with something to think about, and some actions to take that will leave your creative department stronger.