Podcasts

Let’s Bring It In Interviews Julia Melle of Southwest Airlines

I know there are a lot of Julia Jenkins Melle fans on LinkedIn—now’s your chance to hear directly from the Director of Brand & Content at Southwest Airlines. ✈️ (And what better week to post LUV-related content? ❤️💙💛)

In this episode, we dive into:

🛫 Moving from traditional agencies to in-house brand leadership

🎤 Why customers trust influencers more than the brand itself

✈️ The difference between finding balance and finding windows

💺 The rigor of taking care of your people—and why that’s often missing in agencies

🏅 What it feels like to step into a brand you already know and love

About the author

Barnes Creative Bank

What We Believe
In-house creative can be the most powerful marketing tool you have.
Strong creative services give you unparalleled brand alignment, agility, and control over your message. The right teams respond quickly to market changes and maintain brand consistency across all channels.

Your marketing pain points can be minimized, if not eliminated.
There bottlenecks and speed bumps in your organization. Some you know. But most are hidden. With experience in dozens of creative and marketing departments, we can find and address your in-house pain points fast, even on a project-by-project basis.

In-house teams should lead the creative.
Partner agencies are extremely useful—when used correctly. Your in-house team is not the JV squad. They can and should be leading your brand’s creative efforts.

A single meeting with us can open your eyes to untapped resources.
Let us meet with you and your team and share what we know about building top-tier in-house creative services. You’re guaranteed to walk away with something to think about, and some actions to take that will leave your creative department stronger.