Pedro Lerma, CEO & Founder of LERMA/, shared on LinkedIn today, that their agency published a document which helps brands respond to the inevitable pitfalls of politics. Although brands wish to be bipartisan, they are assigned a political ideology by consumers. This research provides insights on how to respond to current events, crisis and boycotts.
Pedro stated, “Don’t let your brand become a political pawn. Politics has become identity and brands are being looked at in new ways, in political ways. LERMA/ has compiled a document to help you navigate these new and precarious waters. I hope you find it useful.”
