Chris Bellinger, CCO PepsCo Foods US, posted on LinkedIn this morning:
Our Lay’s Super Bowl spot is here! It’s a truly heartfelt story about our farms, real potatoes, and the families behind them. Inspired by one of our real family farms. Incredibly proud of this special piece of work as it represents the next chapter in celebrating Lay’s as America’s Favorite Chip. Since 1938.
Directed by the one and only Taika Waititi, we built on last year’s incredibly successful campaign “little farmer”. Only he could bring out the authentic real human emotions around the care and love that go into our Lay’s potato chips.
MASSIVE thank you to EVERYONE involved! You can tell the passion that went into this.
Rachel Ferdinando Hernán Tantardini Denise Truelove Michelle McAlister – Lindsay Bynum Andrea Gutiérrez Marty @sharon groh Jenny Allenbaugh – Nur Kara Rashi Singh Mackenzie Jahn Wilkens Fabrizzio Cantagallo Melissa Cappabianca Sarah Pierce Jayme Mizzoni Sarah Donohue PepsiCo D3 @ PepsiCo Foods US Katheryn Renfroe Molly Alesi Ryan Matiyow Casi Otte Lauren (Uremovich) Spotanski Cilla S. Garrett Finnegan Alex Wang Highdive Megan Lally Mark Gross Chad Broude Nimisha Jain Isabel Long Jen Passaniti Patrick Seidel Chris Rose Adam Battista Serena Lignel Erin Wong C.J. Nielsen Katelyn Ledford Cara Jimenez @Megan Perona and many many more below!
