Each virtual room includes do-it-yourself projects and shoppable products with DIY gift boxes, gift wrapping and holiday wreaths, and decorative products including advent calendars, ornaments and Santas.
The virtual rooms enable Michaels’ customers to feel confident about holiday shopping without actually going to physical locations during the pandemic.
Michaels senior vice president of marketing Ron Stoupa said in a statement, “At Michaels, we are proud to serve as a source of seasonal inspiration for our makers. With a majority of our community searching online for décor this year, we are excited to be partnering with Pinterest to offer a new virtual way to explore our assortment. The creation of ‘Holidays Made By You’ is designed to meet our customer how they want, where they want and when they want, which is why Pinterest was a great partner for this immersive 360 experience. We believe this program not only delivers a unique user experience, but will also spark creativity for makers as they begin to plan their holiday seasonal.” *
*Quote from Adweek article.
