Shelby Miller, Senior Editor/CEO announced post production industry veteran Gerald Jones has joined Side Chops as Director of Business Development and Client Relations. “Gerald is a master at building relationships and connecting people. He has an uncanny ability to find solutions by making personal connections and that personal touch is what makes all the difference in our industry. As Executive Producer at Fast Cuts-Dallas, those skills shined consistently with clients like BMW, Nestlé, Direct Energy, Christus Health System and Paramount Amusement Parks. Plus, he’s done just about everything, so the guy has an endless number of great stories. I look forward to the energy and focus he brings,” said Shelby Miller.
“What excites me most about the production industry today is how it reinvents itself to fit new targeted audiences, platforms and workflows. We’ve seen exponential change just over the last few months. Since its inception, Side Chops has been actively working to change the way content is created and I can’t wait to continue to offer creative solutions for today’s advertisers within that framework. And, it’ll be fun to reconnect with friends in the industry who brought me to the dance in one way or another while making new friends along the way,” Jones added.
“I’ve spent the last twelve years in an ownership and operations role in a Texas winery. Winemaking may seem a world away from video content production, but both industries have allowed me to network and connect people. The production community and the Texas wine industry are both in their own way like a family that prides itself on being innovative. I thrive on collaboration in a creative environment and providing excellent customer service. I guess you could say it’s in my blood.”
A native Texan born & raised in Dallas, Jones is a TCU graduate with a B.S. in RTVF/Broadcast Management and a B.A. in Spanish/Latin American Studies. In 1996 Jones began developing his business relations and production knowledge as an Account Manager at Getty Communications in
Dallas – a global motion film licensing network with offices worldwide. In 2000 he joined forces with Fast Cuts Edits, Dallas – a premier creative post-production facility offering broadcast services for advertising agencies, television commercials and corporate films. He spent a decade there as Producer, then Executive Producer where he excelled in new business development and building trust with his clients through exceptional customer service.
Since his departure, Jones has been Co-owner of Los Pinos Ranch Vineyards, a Texas winery with locations in Pittsburg & Fredericksburg. He is credited with expanding wine production & distribution exponentially while elevating the Los Pinos brand as a leader in the Texas wine industry. He spent the past six years on the state legislative action board that focuses on protecting the interests of over 500 Texas wineries.
About Side Chops
Side Chops is the next generation video content creator. We’ve kept what makes storytelling shine – the talent – while jettisoning the extras that bring added cost without added value. Our streamlined, scalable team has created advertising, brand films, out of home and just about every type of web
content you can imagine for ad agencies and brands alike. We create content for any size audience on any size screen. www.sidechops.com
For more information, please contact Shelby Miller at 214-538-9582 or shelby@sidechops.com.
