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Wednesday 21 October 2020
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Groove Jones Creates Limited Edition Bottles for Victoria’s Dia De Los Muertos Campaign

Groove Jones Creates Limited Edition Bottles for Victoria’s Dia De Los Muertos Campaign

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’  Victoria Dia De Los Muertos campaign.

The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday.

Groove Jones designed the experience to work with WebAR.

WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers simply scan the QR Code on the limited edition 12 pack, 6 pack or individual bottle labels.

After confirming their age, the consumer can activate the bottle by scanning the unique label designs.

Below are coasters used for onsite activations and events and in store displays.



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Groove Jones is a content creation studio, specializing in 360 media commercial productions and interactive digital experiences, owned and operated by people with vision who make things happen. Founded by industry leaders, the team has a proven track record of collaborating and doing what’s never been done before – anything to achieve our client’s goals. Our portfolio of VR brand activations is regarded the best in the business. We’ve created award-winning commercials, developed some of the world’s most installed mobile apps and transported people into virtual reality for global brands. We are fearless and our strategy is solid. Become a part of our story, and we’ll become a part of yours.