GoDo Discovery Co. Executive Team from left to right Todd Lancaster, Chief Creative Officer and Partner; Olivia Cole, Chief Operations Officer and Co-Founder; and Erik Herskind, Chief Executive Officer and Co-Founder
Dallas-based creative collective GoDo Discovery Co., announced the merger of its creative shop greenlight and collaborative meeting space HOWDO under one single entity GoDo Discovery Co. Part advertising agency, part think space, GoDo Discovery Co. helps brands find their truth and then activate that truth across an ever-changing landscape of diverse channels and experiences. The innovative approach has resulted in continued work with many client partners, including Gold’s Gym, Spence Diamonds, The Village, and Café Momentum.
“In 2006, we founded greenlight as a response to an industry that we felt had lost its way. Far too many advertising agencies had become mindless machines more concerned with what they could charge than what they could deliver,” said Erik Herskind, CEO and co-founder of GoDo Discovery Co. “Through our work with HOWDO we found our brand truth, which was that greenlight and HOWDO were two parts of one company. Since joining both, we have begun to see more than just growth in our business, but also more successful campaigns on behalf of our partners.”
Beyond helping brands find their truth through a process called brand archetyping, GoDo Discovery Co. utilizes its expertise in brand strategy, advertising, marketing support and experiences to create transformative results for their clients. In order to stay proactive at a time when advertising truths and motives are always in question, brands must identify their fundamental essence and connect to consumers in an authentic and creative way.
ABOUT GoDo Discovery Co.
GoDo Discovery Co., part ad agency (greenlight=Go), part think space (HOWDO=Do), is a Dallas-based creative collective dedicated to finding and activating a brand’s truth. GoDo works with a variety of innovative clients to explore new paths to change their businesses forever, including Gold’s Gym, The Dallas Morning News and Café Momentum. Curious? Check out gododiscoveryco.com.
