North Texas-based firm recognized at 2025 Dallas Pegasus Awards
Genuine Article, an independent Dallas-based communications firm, has been named Agency of the Year by the Public Relations Society of America’s Dallas Chapter, which honors excellence in public relations and communications across North Texas.
“Being recognized by our peers in our home market means a great deal,” said Stacie Barnett, co-founder and principal at Genuine Article. “This honor celebrates the power of collaboration we enjoy with our clients and is a reflection of the creativity and care our team brings to the work.”
Established in 2021 by Barnett, Elizabeth Clayton, and Greg Miller, Genuine Article has grown to more than 20 team members and surpassed $5 million in annual fee billings in 2024. Today, more than half of the firm’s portfolio represents nonprofit and cause-driven organizations. Clients include The Salvation Army, United Way of Metropolitan Dallas, Discount Tire, JLL, Texans Credit Union, and Forest Forward. The firm was also awarded as a national Small Agency of the Year by Ad Age earlier this year.
In addition to the Agency of the Year honor, Genuine Article’s client work was recognized across multiple categories at this year’s PRSA Dallas Pegasus Awards and showcased the firm’s belief that communications can drive both business results and community good.
Genuine Article’s media relations work on behalf of The Magdalen House, a Dallas-based nonprofit providing free recovery services for men and women, focused on strengthening community awareness and understanding of the organization’s work. The campaign, launched during National Recovery Month, elevated the organization’s mission, amplified the voices of women in recovery, and drove record-breaking inquiries for its no-cost programs.
The firm was also recognized for its work with oil filter manufacturer Purolator, for whom it used influencer marketing and social-first storytelling to help invigorate the century-old brand and drive awareness and engagement for Purolator’s exclusive product available at Walmart locations nationwide.
Greg Miller, a long time PRSA volunteer, was awarded the organization’s President’s Award for Outstanding Service to the Chapter.
Photos of Genuine Article’s team at the Dallas Pegasus Awards are available here.
