Source: PRNewswire
GameSquare Holdings, Inc., a next-generation media, entertainment, technology and onchain treasury company, today announced that it has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an AI-enabled software and workflow platform for creators and brands focused on optimizing YouTube channel performance and audience growth.
TubeBuddy provides powerful search engine optimization, workflow, analytics, and productivity tools powered by proprietary AI, which are used by creators and digital publishers to grow, manage, and monetize their content. The acquisition adds a scaled creator technology layer to GameSquare’s technology platform which the Company believes will accelerate its strategy to build an integrated ecosystem spanning content, community, data, and performance marketing.
“Global consumer engagement and commerce are being reshaped in real time by creator platforms, performance data, and community-driven media,” said Justin Kenna, CEO of GameSquare. “Our mission is to assemble a powerful combination of technology, media assets, and creator tools to power this next generation ecosystem. TubeBuddy represents exactly the type of innovative, high-utility technology resource that strengthens our platform and positions GameSquare to serve brands, creators, and audiences at scale.”
Transaction Overview
Under the terms of the asset purchase agreement, GameSquare will acquire the assets of the TubeBuddy business. In exchange, GameSquare issued 5 million shares of its newly designated Series A-2 Preferred Stock to BENlabs as part of the transaction.
Strategic and Platform Benefits
The addition of TubeBuddy enhances GameSquare’s technology stack, expands direct relationships with creators, and creates new opportunities for data-driven brand partnerships and monetization. With the addition of TubeBuddy, GameSquare’s platform includes:
- An AI enabled software platform with proven tools embedded into creator workflows
- Anticipated increase to recurring software and subscription revenue
- First-party creator and channel data capabilities
- Powerful cross-platform brand and performance marketing solutions
- Creates new integration opportunities across GameSquare’s media, esports, and creator network
TubeBuddy has helped more than 10 million creators on their YouTube journeys. Its technology is designed to help creators grow faster, with reported performance metrics including higher per-video views and stronger subscriber growth relative to competing solutions. TubeBuddy also serves major media companies, and global publishers.
