Influencer Marketing Marketing

Frito-Lay Launches Influencer Program: 3 Influencers, 3 Brands and 3 Flavors

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Chris Belinger, CCO PepsiCo Foods US posted on LinkedIn:

3 iconic influencers, 3 iconic brands, 3 iconic flavors.

IShowSpeed x Doritos, Madison Beer x Cheetos, Dude Perfect x Ruffles

The single biggest flavor and influencer program Frito-Lay has ever done!

It’s finally live and in stores, so if you are a fan you are gonna wanna snag these limited edition flavors and bags with your favorite personalities on them.

Once they are gone they are gone.

Really well done team! Way to be at the speed of culture and giving the fans what they want!

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Guest Author

These are posts about DFW companies that we curate and give attribution to the original author.