Marketing Partnership Marketing

FlexEtc Celebrates One Year of Strategic Growth, Marking a New Era of Partnership-Driven Entrepreneurship in Plano

Written by Ariel Herr

Co-warehousing model proves that when space is flexible, business partnerships can thrive

One year since opening its doors at 1600 West Plano Parkway, FlexEtc is redefining how growing companies scale through strategic space-sharing and collaboration. By offering a plug-and-play co-warehousing environment that blends flexible logistics with a vibrant entrepreneurial community, FlexEtc has welcomed over 270 businesses and sparked a new kind of growth—one powered by partnerships.

With 76 scalable warehouse units, eight offices, and 14 hot desks, FlexEtc is more than a logistics solution—it’s a launchpad for partnerships, product innovation, and operational synergy. Whether international companies establishing their U.S. footprint or solo founders turning side hustles into full-time ventures, members benefit from an ecosystem where physical proximity leads to shared resources, ideas, and success.

Among the first members to join was Strudel3D, whose journey showcases the power of space designed for adaptability and collaboration. Starting with just 300 square feet, the company scaled into a 754-square-foot unit and launched a second business, all while drawing support and inspiration from fellow creators.

“FlexEtc has been a warehouse and a creative hub,” said Sam McBroom, founder of Strudel3D. “The space gave us room to grow, but the real value came from the community. From design feedback to cross-promotions, being here opened doors we didn’t even know existed.”

That spirit of collaboration is echoed across the community. When digital lifestyle brand abbyrose had the opportunity to acquire their supplier INNOSUB, founder Abby Rosilier seized the moment thanks to the operational flexibility FlexEtc offered.

“We needed space, fast, to manage the transition and expand. FlexEtc made it possible,” said Rosilier. “It’s not just space—it’s a business advantage. And the energy here? It’s contagious.”

FlexEtc’s model is especially relevant in Plano, where corporate giants like Toyota North America, JPMorgan Chase, and soon KFC U.S. have transformed the region into a magnet for top talent and business investment. As large-scale developments dominate, small businesses and startups are finding opportunity through flexible real estate solutions—and forming natural alliances in the process.

“For us, growth means creating the conditions for great partnerships,” said Jackie Canedo, community manager at FlexEtc Plano. “Whether you’re a maker, an e-commerce brand, or a logistics partner, the way we’ve structured our space encourages collaboration at every level.”

With unit sizes ranging from 300 to 2,200 square feet and lease terms as short as three months, FlexEtc is ideal for small businesses looking to scale without the overhead of traditional industrial leases. And with more companies seeking integrated partnerships—from 3PLs and creative agencies to fulfillment specialists and manufacturing consultants—FlexEtc is becoming a go-to platform for strategic alliances.

As it looks to year two and beyond, FlexEtc aims to expand its partner network and explore even more ways to connect ambitious businesses with the tools, talent, and space they need to grow—together.

For partnership opportunities or to learn more, visit FlexEtc.com.

About the author

Ariel Herr

I find pleasure in the chase, and thrill in the placement, truly believing every person and organization has a story to tell.