After adding a few fresh faces to the team earlier this year, Firehouse is also celebrating the addition of new brands to their roster. These new clients include legacy brands Mary Kay and Coinstar, as well as Trupanion, a category leader in medical insurance for pets, and Lone Star Republic, a local semi-pro soccer club.
“It’s always fun to welcome new partners to Firehouse. And the work we are getting to do for them is right in our wheelhouse – allowing us to help reposition brands, open up new markets and pursue new revenue streams,” said CEO Steve Smith.
Keep reading to learn more about Firehouse’s new partnerships:
Coinstar
When you think Coinstar, do you think loose change? So do most folks. Firehouse was tasked with helping Coinstar evolve their positioning, messaging and kiosk graphics to illustrate how Coinstar is moving beyond coins-to-cash and into new, exciting products. This is just the beginning of the future for Coinstar, and we’re excited to be a part of what comes next. Keep an eye out for new kiosk graphics in a grocery store near you.
Mary Kay Global
September is a big month for Mary Kay global, and the team has brought in Firehouse to develop social strategy and creative around their annual sustainability report, company initiatives and partnerships as well as the 25th anniversary of the Mary Kay Foundation. The team looks forward to seeing this work in Mary Kay global’s social feeds starting in mid-September.
Trupanion
Trupanion helps dogs and cats lead longer, happier lives. As fellow pet lovers, we couldn’t be more excited to work this passionate, smart team on a new brand strategy and creative development, including a new look, tone and feel, that will touch every aspect of the brand. This work allows Firehouse to play to its core strengths, aligning strategy and creative. Stay tuned – new work is expected to hit the market in September.
Lone Star Republic
Firehouse has teamed up with Lone Star Republic, the world’s greatest Richardson-based soccer club. This team is already winning on the field, and Firehouse is excited to showcase the team’s cheeky humor and grow their fan base through social media strategy and content, swag and game day stunts. New work is expected to hit the field (and social media) later this summer and fall.
