Forty Five Ten collaborated with Equilateral on creating video and still photography assets for their latest Spring 2022 Campaign titled “All in a Day”. The idea was to create a magical day in the life of our model, as she seamlessly walks from scene to scene her wardrobe changes and small magical moments happen along the way. Creative & Art Director Jonathan Merla worked with Director Roger Peters to help bring the vision to life from idea to final product.
Watch the video…
Credits:
Client – Forty Five Ten
Creative & Art Direction – Jonathan Merla
Fashion Director – Jordan Jones Munoz
Production & Post – Equilateral
Director – Roger Peters
Photographer – Darren Braun
Executive Producer – Jessica Cramer
Editor – Max Smith
Model – Kayla Whitmire, Kim Dawson Agency
HMU – Gabby Rosenberg
Music – Adam Pickrell, Byron Crenshaw
Production – Sydney Dietrich
Set Design – Pablo Padgett
Special Thanks – Booker T. Washington High School for the Performing and Visual Arts Dance Department
