Marketing • Marketing CPG

Doritos Telethon For Hawkins Wraps Up as Huge Success

1 day ago
by Frito-Lay
6 Views
Written by Frito-Lay
Source

And that’s a wrap on the Doritos Telethon For Hawkins. Doritos and StrangerThings fans showed up! Hundreds of thousands of people called the hotline to ‘Chip In’ for the residents of Hawkins, collectively spending one full year on the hotline. Some laughed. Some cried. And some fans saw their hotline message from 1987 broadcast in Times Square among many places across the U.S. It was an epic conclusion to a two year partnership with our friends at Netflix and I couldn’t be more pleased with how the campaign came together.

To celebrate the conclusion of the campaign and the final season of Stranger Things, please enjoy this recovered film from the 1987 Doritos Telethon for Hawkins. If you chipped-in, you may find your name in the credits 👀

Thanks to this Delightful group of folks who helped bring this campaign to life. They were the heroes in this Doritos story.

PepsiCo Frito-Lay Hernán Tantardini, Tina Mahal, James Wade, Chris Bellinger, Kathryn (Rambo) Moss Samiah Rahman Blake Bertrand Jenny Allenbaugh Lora W. Jeanette Zimmer Wendy Rosenfeld Elizabeth (Elly) Hayn Lindsey Smith Melissa Cappabianca Amanda Paluzi Corral Wendy Prochilo

Netflix: Leanne Sawicki Rhys Hillman Allegra Miller Fabriana Larancuent Lexi Whelan

Goodby Silverstein & Partners: Camille LeJeune, Daniel Bradley-Villarini, Shanley McClure, Katie Pellegrini, Eamonn Dixon, Jacob Sperla, @Stefan Copiz, Harrison Fuerst, Cale Berry, Sharon Cordon, Anthony DiMichele, Sara Ward, @Jennifer DeLeon, @Van Corsa

Director: @Freddy Mandy

Production: SMUGGLER

VFX: Mathematic Studio

D3 @ PepsiCo Foods US: Erin Higgins, Lauren Kozar, Garrett Finnegan, Catie Brown Adrian Sanchez, Falyn Reaugh, Chase Rodriquez, Jason Burris, Helen Getachew, Tina Hung, Jacob Galante, Patrick Hammond, Brielle Patton, Joe Harris

Direct Focus: Allie Mercurio

OMD: Melissa Pincus, Lauren Guliasi, Ellie Sharpe, Staci Schutze, Connor Uehlinger, Elias Haymandos, Ethan Nguyen, Hannah Brizze

United Entertainment Group: Robert Rodriguez, Joe Ames, Emily Homlish, Sarah Vates, Skylar Levinsohn

Ketchum: Jenalynn Fumega, Taylor Arnold, Jacqueline Jones, Eden McColl

Post Views: 36

You may also like

About the author

Frito-Lay

In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford.

That same year, Herman W. Lay started a snack food delivery company in Nashville. He too bought out the manufacturer to form H.W. Lay & Company, which became one of the largest snack food companies in the Southeast.

In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.

View all posts