In partnership with St. Jude Children’s Research Hospital® and the Polaris Dawn mission, Doritos’ first-ever space chip fuels awareness and funds for childhood cancer research and treatment
As a brand that champions boldness everywhere – here on Earth and beyond – Doritos is going to the stars in partnership with St. Jude Children’s Research Hospital® and the Polaris Dawn mission to encourage fans to get involved in an unexpected way.
“With every new Doritos innovation, we hope to encourage snackers to pave new paths,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause.”
“The limitless possibilities of space inspired us to push the boundaries of what’s possible,” said Chris Bellinger, Chief Creative Officer of PepsiCo Foods North America. “This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places.”
Doritos fans here on Earth can join the mission and donate at StJude.org/DoritosInSpace to experience firsthand the limited-edition Cool Ranch Zero Gravity chips in special glow-in-the-dark packaging. Doritos is also making a $500,000 donation to St. Jude to further the institution’s lifesaving mission: Finding cures. Saving children®. Everywhere.
“We are deeply grateful to Doritos for its generous support that inspires communities and consumers everywhere to unite for a bold cause: helping treat and defeat childhood cancer,” said Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Through this partnership, Doritos and the Polaris Dawn crew are being catalysts for change by helping St. Jude raise survival rates for more of the 400,000 kids around the world with cancer every year.”
The mission is lifting off no earlier than August 26. Until then, head to StJude.org/DoritosInSpace to donate for a chance to try the limited-edition chips and snag other far-out rewards. Fans who don’t get their hands on the limited-edition, made-for-space chips can still try the classic version of DORITOS® minis COOL RANCH® Flavored Tortilla Chips available year-round at retailers nationwide and online.
For more information visit www.doritos.com or check out Doritos on Facebook, Instagram, X, YouTube and Snapchat.
About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $25 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos on X, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, www.fritolay.com, and on X.
St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.
