An Idea Company.
Great Ideas can change the world. And they certainly make great advertising.
“That’s a marketing idea. Not an advertising idea.”
When I heard that reaction to an idea I proposed, I knew it was time to start my own company. See, in the decades since I got my first job, advertising has evolved. Back then, advertising could be defined as print, TV, outdoor, radio—and that’s pretty much it.
Now, I define advertising as whatever it takes to make our clients successful.
It could be a TV commercial. It might be a marketing idea or an idea for a new product. Most likely, it’s going to be an idea that uses a combination of several different tactics.
That’s why I didn’t start another ad agency. I started an idea company. Ideas are what I love. Creative ideas that solve clients’ problems.
HCategory is an idea company that builds brands through the power of great ideas.
I’ve always liked how Victor Hugo put it, “nothing is more powerful than an idea whose time has come.”