Sunday 16 December 2018
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Dieste’s Provoke Weekly Holiday Edition | 2017 Spots Highlighting Togetherness

Dieste’s Provoke Weekly Holiday Edition | 2017 Spots Highlighting Togetherness

By Erin Clark
Strategic Planning Director

What a ride this year has been – as marketers (and consumers) we’ve all experienced what seems like endless ups, downs and loop-the-loops in 2017. So as we take a step back during this time to recharge for the new year ahead, we put together a list of our favorite holiday ads from this year that lift our spirits. Here at Dieste, we are all about finding nuances that unite people with similar interests and passions in order to connect brands with cultures. While selecting our top picks we noticed a similar message throughout that connects us all, one that celebrates the true human spirit: togetherness. Wherever you are, whatever your faith, whatever your race let us remember we are all in this together.

Happy Holidays from your friends at Dieste! Click below to see our top picks for 2017.

1.) Year in Search | Google (picked by Sarah, Dieste Intern)

A powerful reminder of the major events in 2017 and how together we can move forward.

2.) Bring Everyone Together | M&M’s (picked by Erin, Planning Director)

Have you ever wondered what happened after Santa and “Red” faint on Christmas Eve? After 20 years M&M’s has finally created the sequel that shows the true meaning of the holidays through the valiant efforts of “Yellow.”

(Watch the Original M&M spot from 1996 here.)

3.) Giving is a Gift to be Shared | Samsung

In a thoughtful representation of our ever-growing multicultural society, the concierge of a city apartment building celebrates the diversity of residents and togetherness throughout the holidays.

4.) Weihnachtsspot | EDEKA

A grocery store in Germany introduces us to a dystopian world in 2117 full of robots, and despite the bleakness, the ad weaves together a promising post-apocalyptic story of togetherness.

5.) Togetherness| HP

Without a doubt, the holidays also bring increased family tensions, yet this spot shows that what unites us is bigger than what divides us.

Bonus: Knee Pads | Amazon Prime

This spot originally aired in 2016, but it still stands out as a favorite. It is a perfect example of holiday peace.


The core of what we do is the Provoke platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture and consumer behavior. By zeroing in on the intersection of art & science, Dieste is constantly stretching the boundaries of quantitative storytelling. While we emphasize hard data, our adaptive process also makes us flexible and agile, traits that have given us an industry reputation for collaboration. Keeping the workflow moving at the ever-increasing speed of our consumers’ lives. In the end, we believe today’s most progressive clients are looking for two things: 1. Great ideas, regardless of where they can get them from; and 2. To work with people they like and are easy to work with.