“Adoptable Trends” Campaign Achieves Another Milestone
Dallas and New York, (May 12, 2016) – When Dallas Pets Alive! released the video “Adoptable Trends” on their website, it was an instant success, increasing the website traffic by 98% – an incremental never before experienced by this non-profit organization.
Today, almost a year later, “Adoptable Trends” achieves another milestone. The campaign, developed by multicultural communications agency Dieste Inc. was bestowed last night with two silver Pencil awards – in Branded Entertainment, Direct & Interactive – at The One Show Awards besides also earning one Merit award. This is the first time that the agency earns such honors at the storied award show.
The One Club Creative Week in New York brings together top-notch art directors, copywriters and creative directors from all over the world as part of its jury. This year they went through more than 23,000 entries from nearly 63 countries, selecting 500 finalists for a chance to win a coveted One Show Pencil.
Dieste’s Creative Team at The One Show, NYC
“Over the last year, Dieste has consistently won in every big award show worldwide. Winning One Show pencils takes our game to the next level. Our success is only as good as our last job, so we celebrate the fact that our agency is on the top, but at the same time we are aware that continuing the hard work will keep us focused,” says Ciro Sarmiento, Dieste Inc.’s Chief Creative Officer. “Right now we are very proud that the industry recognizes our expertise on delivering multi-functional platforms with results for our clients.”
For more information about the festival, please visit oneshow.org/.
Visit dallaspetsalive.org/adoptabletrends/ to learn more about Dallas Pets Alive!
About Dieste, Inc.
Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients’ businesses. As an innovator in our field and the most awarded agency in its class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). Dieste, Inc. is located in New York, NY, and Dallas, TX. www.dieste.com
