Giant Stories – Episode 10
In this special episode of Giant Stories, we pull back the curtain on how Medium Giant crafts compelling brand stories for clients.
Executive Creative Director Shawn Kruggel and VP of Strategy Lizzy Bakhaus, two key leaders who are driving strategy and creativity at the agency, dive deep into the fundamentals of storytelling, brand authenticity, and how businesses can create meaningful, resonant narratives.
Episode highlights include:
- The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key.
- Medium Giant’s Storytelling Framework: The unique exploration of critical context all the way to earned ending.
- The Role of AI in Creativity: When to embrace automation and when human insight matters most.
- Reach vs. Resonance: How brands can balance data-driven tactics with emotional connection.
- The Future of Storytelling in Marketing: Emerging trends in brand ecosystems, influencer marketing, and strategic consulting.
- Lessons from Iconic Brands – Red Bull, Heineken, Geico, and others leading the way in storytelling.
Plus, don’t miss Shawn’s childhood memory about Rice Krispies Treats — and what it teaches us about universal storytelling.
