Rice’s Honey, a leading producer of local raw and unfiltered honey, has selected Dallas independent Johnson & Sekin as its first-ever advertising agency of record following a formal nationwide review.
Johnson & Sekin was founded in 2009 by Dallas creative veterans Kent Johnson and Chris Sekin, and has been AAF Dallas’ most awarded agency over the last four years. In 2017 alone, the agency’s work has been recognized by American Advertising Federation, American Marketing Association, Lüerzer’s Archive, Logo Lounge, Texas Monthly and the National Down Syndrome Society. It was also named to Ad Age’s 2017 “Best Places to Work.”
“We’re excited to be working with Johnson & Sekin to elevate the brand and reinforce the importance and value of local raw & unfiltered honey,” said CEO Tony Landretti. “Their strategic thinking and creative passion for Rice’s Honey and our mission has resonated with our team as we look to relaunch,” says Cale Nelson, Chief Commercial Officer for Rice’s Honey.
Rice’s Honey was founded in 1924 by L.R. Rice, who sold his high quality, raw and unfiltered honey door to door and at farmer’s markets throughout Colorado. Today, the company has the largest network of local beekeepers in the US, and produces clover, wildflower, amber and 16 local varieties of honeys from around the country.
Current clients for the Johnson & Sekin include the American Heart Association, Baylor University Chili’s Grill & Bar, Caliber Collision, Dallas Cowboys Merchandising, Dallas Zoo, non-profit Meat Fight and Pizza Inn.
“We’re tremendously excited to be associated with a family company like Rice’s Honey,” said Chris Sekin, managing partner and executive creative director of Johnson & Sekin. “We look forward to bringing to light the health and taste benefits of Rice’s local raw and unfiltered honey.”
About Rice’s Honey
L.R. Rice founded Rice’s Honey, headquartered in Greeley, Colorado, in 1924. This family operated company, now in its 5th generation, remains a leading producer of authentic, high quality, raw, and unfiltered honey. The company’s honey is 100% pure, raw and unfiltered, local honey made by local bees. Rice’s Honey can be found nationwide at 3,000 Walmart locations, Amazon and other trusted retailers.
About Johnson & Sekin
Creative veterans Kent Johnson and Chris Sekin lead one of Dallas’ most awarded and talked-about advertising agencies, with accounts including Baylor University, Chili’s Grill & Bar, Caliber Collision, Dallas Cowboys Merchandising, Dallas Zoo, Pizza Inn and non-profit Meat Fight among others. For more, visit www.johnsonandsekin.com.
