Dorothy Jones, a seasoned communications leader and brand strategy executive with a distinguished career in corporate marketing, has joined Dallas College as its new chief marketing officer (CMO).
After an extensive search to identify the right candidate, Jones takes the reins from outgoing interim CMO Bradford Williams, who led the department for the past six months during a time of transition following the pandemic. Jones is charged with leading a staff of nearly 70 within the college’s Department of Marketing and Communications.
Jones most recently was head of her own marketing and management consulting firm and over the course of her diverse career has marketed and advertised brands at large for-profit companies and nonprofit organizations that include Frito Lay, Nestle and Interstate Batteries, where as CMO she led a large team to drive an expansive organizational and digital transformation. She also has held leadership positions at the Susan G. Komen Breast Cancer Foundation, as global vice president of marketing, and at Sally Beauty, where she served as vice president of retail and integrated marketing.
“We are very excited to welcome Dorothy as our new CMO,” said Chancellor Justin Lonon. “Dorothy is a proven, high-energy executive who will increase awareness of Dallas College as the premier institution for transforming lives and communities through higher education in Dallas County. We look forward to her leading the critical efforts of our marketing and communications team in its drive to effectively tell the Dallas College story amid today’s increasingly competitive marketing landscape.”
With the selection of Jones, Dr. Williams returns full time to his previous duties as president of the El Centro Campus.
As an experienced C-suite executive, Jones has consulted and guided companies in the areas of business transformation, change management, communications strategy, public relations, brand strategy, analytics and insights, digital strategy, social media engagement, content management, business partnership, distribution and more.
“A big reason why I am so proud to join Dallas College is that it represents the epitome of inclusion for anyone seeking a better life through education and training,” Jones said. “As an institution of higher ed that is so deeply woven into the fabric of Dallas County, Dallas College’s student population already mirrors our highly diverse community. Our impact among students, their families and community members — who all benefit from Dallas College — is a cause I look forward to championing, especially among those who may not know what Dallas College has to offer.”
Jones holds an MBA from the Haslam College of Business at the University of Tennessee at Knoxville and earned a Bachelor of Science in finance from American University in Washington, D.C.
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