Cinema Film

Cinemark Breaks Moviegoing Records Over Memorial Day Weekend & Tom Cruise Visits!

Written by Cinemark

Vibrant moviegoer enthusiasm led to the biggest domestic Memorial Day Weekend box office of all time, driven by new releases Lilo & Stitch and Mission: Impossible –The Final Reckoning.

Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, broke waves of all-time moviegoing records over the long Memorial Day holiday weekend across box office and concessions driven by robust consumer enthusiasm around films such as Lilo & StitchMission: Impossible – The Final ReckoningFinal Destination BloodlinesThe Last Rodeo, Sinners, Thunderbolts* and more. Cinemark maximized box office opportunities with the compelling slate and delivered domestic records in multiple categories, including:

  • Highest-grossing four-day Memorial Day Weekend domestic box office of all time;
  • Best domestic Memorial Day weekend film opening ever with Lilo & Stitch;
  • Seventh-highest grossing three-day domestic box office weekend of all time;
  • All-time-high Memorial Day Weekend food and beverage revenue and per cap;
  • Biggest Memorial Day weekend for Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; and
  • Best-ever three-day weekend for D-BOX motion seats.

Excitement for moviegoing extended beyond the horizon of U.S. theaters, with Lilo & Stitch becoming the third-biggest family film opening of all time for Cinemark’s Latin American circuit.

“The immersive, cinematic experience was firing on all cylinders over this long Memorial Day weekend as moviegoers sought out theaters for the highly anticipated premieres of Lilo & Stitch and Mission: Impossible – The Final Reckoning, as well as solid performances from carryover films,” said Sean Gamble, Cinemark President and CEO. “Cinemark delivered a remarkable over-performance, breaking numerous records across box office and concession revenues. We congratulate our studio partners and commend our incredible Cinemark teams that welcomed moviegoers for shared entertainment experiences that can only be found in theaters. We look forward to celebrating the many exciting releases to come.”

Coming Soon to the Big Screen

The momentum will continue into the heart of summer and beyond, with thrilling releases coming week after week, including Karate Kid: Legends (May 30), Ballerina (June 6), How to Train Your Dragon (June 13), Elio (June 20), F1 The Movie (June 27), Jurassic World Rebirth (July 2), Superman (July 11), The Fantastic Four: First Steps (July 25) and so much more. Later in the year, movie lovers will be able to experience highly anticipated titles such as The Naked Gun (August 1), Freakier Friday (August 8), Tron: Ares (October 10), The Running Man (November 7), Wicked: For Good (November 21), Zootopia 2 (November 26), Five Nights at Freddy’s 2 (December 5), and Avatar: Fire and Ash (December 19) to name a few.

The Cinemark Experience

Cinemark’s commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.

  • Fan-favorite Luxury Lounger recliners, with more than 70% of the domestic circuit reclined.
  • Cinemark XD, the number one private-label premium large format in the world with nearly 300 auditoriums across the U.S. and Latin America, representing 12% of global box office in 2024 on 5% of screens.
  • Largest footprint of D-BOX motion seats with more than 425 auditoriums, and 70 planned installations in the next 18 months.
  • Everyone’s favorite mouth-watering movie theater concessions with free refills on large drinks and XL popcorn, in addition to robust food and beverage offerings, with 80% of the domestic circuit offering expanded options and 60% offering alcohol. Guests can skip the line and order their cinema snacks ahead of time on the Cinemark app.
  • Must-have movie merchandise in theaters as well as online at shop.cinemark.com.
  • Superior sight and sound technology delivered by top-of-the-line multi-channel surround sound and Barco digital and laser projectors managed by an industry-leading technology team that delivers a 99.98% screen uptime rate.
  • Guest service scores that consistently reach high satisfaction ratings of ~95%.
  • Cinemark Movie Club, the industry-leading movie theater subscription program with nearly 1.4 million members in addition to Movie Rewards free loyalty program with outstanding member rewards.
  • National partnerships with UberEats, Door Dash, Grubhub and 7NOW to satisfy those movie theater concessions cravings at home.

About the author

Cinemark

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 524 theatres and 5,897 screens in the U.S. and Latin America as of September 30, 2021.

Our circuit is the third largest in the U.S. with 324 theatres and 4,440 screens in 42 states.
We ranked either #1 or #2 by box office revenues in 20 of our top 25 U.S. markets as of 12/31/2019.
We are one of the most geographically diverse circuits in Latin America with 200 theatres and 1,457 screens in 15 countries as of September 30, 2021.
We had a presence in 15 of the top 20 metropolitan areas in South America as of 12/31/2020.