Brands don’t win on messaging alone. They win when people experience what the product can do.
That’s the thinking behind this work with Samsung Electronics America and Google Gemini. We reimagined the museum experience so the phone and its AI didn’t just support the story. They became the experience.
Using the Galaxy S25 Edge and Gemini Live, visitors unlocked exhibits through real-time, personalized conversations. Passive viewing turned into active discovery, often during someone’s first-ever moment with a Samsung device.
Zero media spend. Hours of engagement. Impact no traditional ad could deliver.
