To promote their latest flagship phone and earbuds, Samsung tapped K-pop star and Demon Hunter Audrey Nuna. The spots, produced by Cheil North America, debuted near her Oscar’s performance and includes her new hit single Back in the Saddle. Her real-life mother even makes a cameo, joining in on the Korean-American nod made by Samsung.
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“Samsung’s Team Galaxy is about more than partnerships. It’s about true collaboration, working with creators who represent our diverse customer base, and connecting across cultures and conversations to celebrate innovation,” said Keena Grigsby, Chief Marketing Officer and Vice President Mobile eXpereince at Samsung Electronics America. “We’re thrilled to have Audrey Nuna and Haley Baylee joining the wave of trendsetters switching to Samsung. Audrey and Haley represent a generation of groundbreaking pioneers who are shaping and driving conversations across culture, fashion, music and digital spaces. Together, with our incredibly talented group of new and existing Team Galaxy members, we’re underscoring the capabilities of the Galaxy S26 series and demonstrating how Samsung technology empowers bold creativity and elevates everyday life without limits.”
Audrey Nuna is a Korean-American singer-rapper, well known for her role as “Mira” in Netflix’s KPop Demon Hunters. With her genre-bending and chart-topping musical success, she has built a dedicated following that celebrates her raw talent and bold artistic persona.
A series of creative spots featuring Audrey showcase the ways that Galaxy S26 and Buds4 Pro help her maximize moments of creativity and innovation in her daily life. The campaign incorporates her signature style and artistic visuals to create a cohesive and memorable brand experience. In addition, the campaign’s soundtrack features Audrey’s music to highlight her emotional engagement, reinforce her artistic identity, and underscore how she utilizes the Galaxy ecosystem of devices to support her creative endeavors.
