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Wednesday 27 May 2020
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Check out Hilarious Made-at-Home Spec Spot from Greg Sunmark

Check out Hilarious Made-at-Home Spec Spot from Greg Sunmark

In late March, I had this idea for a men’s grooming spot. The reality of an extended quarantine had kicked in and the sad piano of COVID-19 commercials had begun airing. I needed to laugh with other people and figured it was worth the price of my own dignity. I wrote the copy and shot the main story a day or two later. One of the things I don’t have at home is a light kit, so I set up some shop lights outside the bathroom window (I had to put them on the hood of my car to get high enough). I cut up some cardboard boxes for flags and used pillowcases and toilet paper for diffusion. I was very careful with the toilet paper since it was worth its weight in gold. I recorded the voiceover in my booth the following morning and pieced everything together, leaving the product section blank. 

I sent it out to a few smaller companies, with one particularly in mind. They tossed it around for awhile but didn’t bite. Then I reached out to Austin-based Disco, and they responded right away. They sent me some product and I wrote and recorded new copy, shot the product middle, added supers, and sent them a finished version.

I’d already decided to offer this production as a donation, having been inspired by the directors and creatives that were offering pro bono services to small businesses. Whether they use it or not is beside the point— I just needed to make something funny and share it.

Check out more work from Greg Sunmark.



Greg Sunmark

I’m a creative editor who's worked with directors, agencies, and client-direct on commercials and campaigns for national and international brands. I can also handle mix, color, compositing, online, and small-scale shooting/production. I use Avid, Premiere, AfterEffects, DaVinci Resolve, Photoshop, and FCPX. I'm fully mobile and can work either on-site or remotely, as well as Dallas, Chicago, Austin, and Seattle local. ​I’m a voice actor (SAG/AFTRA) with 15+ years experience voicing ads for TV, radio, and social as well as corporate videos, TV series narration, and video games. I have a home studio with SourceConnect for remote sessions.