CEC Entertainment, LLC., announced today the appointment of marketing veteran Mark Kupferman to the position of Chief Insights and Marketing Officer for the Company’s flagship brand, Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings along with overall enterprise responsibility for all insights and research. Kupferman is a marketing leader with expertise in brand development, digital media, menu innovation, and in leading high-performing teams to deliver transformational growth throughout his career.
“I am thrilled to have Mark join CEC Entertainment to lead the marketing strategy for the world’s largest family entertainment center brand, Chuck E Cheese.” said David McKillips, President and CEO of CEC Entertainment. “His proven expertise and success across the restaurant and family entertainment business is a perfect complement with the most aggressive brand transformation in the Company’s history.”
Kupferman will lead all marketing functions, menu innovation, communications, as well as the brand’s digital marketing and consumer journey initiatives. He will be responsible for developing and executing strategies that position Chuck E. Cheese for long-term growth, both domestically and internationally. Additionally, he will oversee the entire Company’s insights and research responsibilities.
“Chuck E. Cheese is an iconic brand and I am truly honored for the opportunity to join the amazing team and lead the brand for the next generation of fans,” said Mark Kupferman. “The Chuck E. Cheese brand potential is unlimited. I look forward to working with the entire CEC Entertainment Team and franchise community to build and accelerate the brand’s momentum in the years to come.”
Kupferman comes to Chuck E. Cheese with more than 25 years of marketing strategy, media, advertising, and brand experience. Most recently, he was Chief Commercial Officer at Ruth’s Chris Steak House and worked prior as the Senior Vice President of Consumer & Guest Experience at Six Flags Entertainment, where he built the industry’s most successful membership program. Prior to Six Flags, Mark led the research and insights Teams at Universal Orlando and Paramount Parks.
Kupferman will be based at the CEC Entertainment corporate support center in Irving, Texas. He has advanced degrees from Yale University and Wake Forest University; and received his bachelor’s degree from Northeastern University. He and his wife Elizabeth currently reside in Grapevine, TX.
