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Chuck E. Cheese

Chuck E. Cheese is the ultimate kids' birthday party place for everyday fun. Visit us for arcade games, pizza and group events. Where A Kid Can Be A Kid®!




Marketing
Chuck E. Cheese Creates Spring Break Campaign ‘Play Your Heart Out’
Chuck E. Cheese Posted On March 6, 2023


As classrooms across the country continue to release for Spring Break, Chuck E. Cheese is excited to debut its newest brand campaign today, Play Your Heart Out™, reminding parents that kids don’t stay kids forever so Play Your Heart Out while they’re still young! With All You Can Play games, parents and kids can have fun playing and making memories together – at the only place Where A Kid Can Be A Kid.

A campaign that has been more than four months in the making, the Chuck E. Cheese marketing team nailed it with a new advertising commercial and platform that speaks directly to our parents and highlights the special moments that we can only have with our have kids at the world’s largest family entertainment fun center brand. Great job to Kristen Zucks Didier Kelly Hansen Powers Reuben Taylor Samantha Vaughn Erin Lowack Alejandra A. Brady Allison Chouinard Debra Henry Michael Calloway and our entire team at Material and Moroch for the creative and media execution.


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Marketing
Chuck E. Cheese Launches Annual Boo-tacular Celebration
Chuck E. Cheese Posted On September 22, 2022


Chuck E. Cheese has announced the return of its annual Halloween Boo-tacular, the nation’s largest family-friendly Halloween event happening at fun centers across the U.S. and Canada. This year’s Boo-tacular celebration includes unbeatable new offers and free play time for every kid in costume!

Now through October 31, Chuck E. Cheese is transforming its fun centers into an immersive Halloween experience. Guests will be greeted by cast members in costume and surrounded by age-appropriate décor, like giant cobwebs, friendly ghosts, and floating bats. Boo-tacular will delight kids and parents alike with limited-time offers, including 30 Minutes of All You Can Play time free with the purchase of 60 minutes or more, plus 10 free play points for kids who come to play in costume, seasonal menu favorites, first-of-its-kind Halloween party packages, Halloween weekend exclusives, a nationwide Sensory Sensitive Sunday event, and so much more!

“We know families love the joy of celebrating Halloween, from costumes and candy to parties and pumpkins. There’s so much to love about this time of year, which is why our Halloween Boo-tacular lasts six whole weeks and is packed with all the spooky, not scary, fun that makes this season so special,” said Sherri Landry, CMO of CEC Entertainment LLC. “Halloween at Chuck E. Cheese is a treat for kids and a great deal for parents! Our new entertainment and a slime-filled menu will enchant the whole family, and kids get bonus play just for being a kid, being in costume, and loving the Boo-tacular season.”

Chuck E. Cheese is also bringing back its slime-filled monster menu, this time with even more slime. This year’s limited-time seasonal lineup includes:

  • Pumpkin Pepperoni Pizza – Fan-favorite pepperoni pizza in a fun, Halloween Pumpkin shape.
  • Creepy Cupcake – Jumbo-sized vanilla cupcake topped and filled with a vanilla whipped frosting, sweet green slime, a candy monster face, and a Halloween pick.
  • Slime Cookie – Giant, warm cookie topped with white icing, sweet green slime, a candy monster face and, a Halloween pick.
  • Dippin’ Dots® Eye Scream – Cookies ‘n Cream Dippin’ Dots® topped with chocolate syrup, a dollop of slime, three gummy worms, and a scary candy eye.

Guests can also enjoy two exclusive bundle deals, including an in-store upgrade and the perfect package for at-home celebrations, conveniently available online and in the Chuck E. Cheese mobile app:

  • Combo #5: Includes two (2) large, 1-topping pizzas (Pumpkin Pepperoni Pizza), Slime Cookie, six (6) soft drinks, plus a $1 cookie upgrade. Starting at $52.69; prices may vary. Available in-store only.
  • Boo-tacular Family Pack: Includes two (2) large, 1-topping pizzas (Pumpkin Pepperoni Pizza), Slime Cookie, goody bag, and Boo-tacular activity sheet. Starting at $34.99; prices may vary. Available for carryout or delivery only.

Plus, enjoy free delivery ($3.99 value) with a $20 minimum purchase when you order direct through chuckecheese.com with promo code “BOO” (also includes activity sheet).

Entertainment to EEK! Over

This year’s event features plenty of kid-friendly entertainment the whole family will enjoy that can be experienced in a fun center or at home. The all-new lineup of Halloween entertainment features new music from Chuck E. Cheese, also available on all major music streaming services, including three new tracks from your favorite characters:

  • “Witches Crew” – a girl power dance anthem, featuring Helen, Bella, & Dino
  • “Howl-O-Ween” – a howlin’ good country song from Jasper
  • If Every Day Was Halloween” – an upbeat hip hop track from Chuck E. Cheese
  • Get down with Chuck E. every hour on the :30 with the seasonal Haunted House Party dance. Plus, stick around after the show for free candy from Chupa Chups® and Hi-Chew™ after the 6:30 pm, 7:30 pm, and 8:30 pm performances.

    On Friday, October 28, families can also tune in online for the Chuck E. Cheese Halloween YouTube Special. See what happens when Ronnie the Unicorn accidentally opens portals to other dimensions, and multiple Chuck E.’s from the multiverse join in the Halloween fun!

    Halloween Weekend Exclusives

    Enjoy your costume more than once! Chuck E. Cheese encourages guests to come in costume every day to make the most of the spooky season, but don’t miss the costume contests happening Halloween weekend, on Friday, October 28 – Sunday, October 30, following each 6:30 pm Chuck E. Live! show.

    Every kid should be able to celebrate Halloween’s fun and joy. Chuck E. Cheese locations nationwide will open two hours early on October 30 for a Halloween Sensory Sensitive Sunday, a sensory-friendly celebration including sugar-free treble upon entry.

    Plus, new limited-edition merch, like the Chuck E. Dracula Plush and collectible totes of all Chuck E. Cheese characters that make the perfect trick-or-treat bag! Collectible tote designs will be released each week in October only at Chuck E. Cheese Fun Centers. And Boo-tacular apparel for kids and adults will be available exclusively online at shop.chuckecheese.com.

    New Party Packages & Birthday Specials

    For the first time ever, Chuck E. Cheese is making it easy for parents to host the ultimate Boo-tacular Halloween Party! New party packages include game time, pizza, candy, and Halloween desserts for every guest, starting at $20.99 per kid.

    Chuck E. Cheese is also offering exclusive birthday party savings this season. From now through November 30, host a birthday party for 12 or more guests, and the Birthday Star attends for FREE.


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Marketing
Chuck E. Cheese to Hire 1800 Employees for Halloween Season Event, Boo-tacular™
Chuck E. Cheese Posted On August 23, 2022


Company Debuts New Employee and Educational Benefit Platforms

Chuck E. Cheese, the number one family entertainment fun center, is gearing up for the industry’s largest family-friendly Halloween event, Boo-tacular™. Just in time for its latest installment of 4 Seasons of Fun, Chuck E. Cheese venues across the nation are kicking off hiring events daily in-store. Students, young adults, and anyone looking for a fun job, rooted in bringing smiles to kids and families, is welcome to join the team.

As the brand gears up for one of the best times of year – Halloween — first-time job seekers or anyone looking to participate in all the wonder that fall has offer, should look no further. The Fun Centers will be filled with seasonal décor, fun new LTOs, kids and families in costumes, all wanting to have a spooky, fun time. And our cast members can come to work in costume during the promotion from Sept. 19 to Oct. 31, learn new dances like the Chuck E. Haunted House Party and get an opportunity to be a part of the fun of the season, every day!

Chuck E. Cheese entertainment is an equal opportunity employer and offers cast members loads of benefits to make work both fun and fulfilling. Now is the time to take advantage of great new benefits from education and scholarships to their “Work Today Get Paid Tomorrow” program, Chuck E. Cheese is doubling down on securing and retaining talent.

“We are excited about our new and updated benefits offerings,” said Rudy Rodriguez, Chief Legal & Human Resources Officer. “Our benefits package is designed to strengthen our teams’ minds, bodies, and finances! It is our way of celebrating the contributions of our incredible teams who help us serve our guests and deliver the brand promise every day. “Our talent and our people are our greatest asset. As we continue to grow and expand, we want to develop and arm our teams with the tools necessary for career advancement so they can provide for their families,” he concluded.

Have fun at work! dress up every day during halloween season

Making Work Fun
Chuck E. Cheese is the place where half a million birthdays are celebrated every year, milestones, everyday events, and holidays are part of the experience, too. Cast members can show their inner ghoul and goblin by wearing Halloween costumes all month long. Also, after a successful nationwide test this summer, Chuck E. Cheese is now hiring 15-year-old cast members so they can embark on their first job at a Fun Center near them.

Education Assistance, Career Reskilling and Scholarships
This week, the company will debut a new education and scholarship platform for all its cast members and management teams. In partnership with the University of Arizona Global Campus (UAGC), Chuck E. Cheese will offer all employees and their immediate family members 40% off tuition – plus waived fees and free digital course materials – for degree programs offered by UAGC. Additionally, through our partnership with UAGC, in fall 2023, CEC Entertainment will offer three eligible Operations Managers a life-changing opportunity to receive a scholarship to cover 100% of their costs toward the completion of a bachelor’s or graduate degree program at UAGC.

For all CEC Entertainment employees looking to upskill or re-skill, through a new partnership with Google, all employees and immediate family members will have the opportunity to earn a Google Career Certificate in one of the following fields: Data Analytics, Digital Marketing & E-Commerce, IT Automation, IT Support, Project Management and User Experience Design. Certificate courses are taught by Google employees with decades of experience in these fields and are hands-on, practical, and rigorous. Certificates may be earned within three to six months – and the whole program comes at no cost to the employee.

Additionally, the CEC Cares Opportunity Scholarships were created to recognize and invest in our employees who have worked hard serving our guests while continuing to pursue their educational dreams. Scholarship awards range from $500 to $5,000, and applicants are evaluated according to academic record, job performance, strength of application, and financial need. Scholarships are available for Chuck E. Cheese and Peter Piper Pizza cast/team members and managers.

  • CEC Cares: Financial Assistance for Employees in Need; Funded primarily by employees and CEC Entertainment, the CEC Cares Employee Relief Fund is a financial assistance program that helps employees who experience a financial crisis resulting from illness, death of a family member, natural disaster, or other extreme circumstance. All employees are eligible to apply for a grant.
  • Work Today Get Paid Tomorrow! Our partnership with PayActiv allows all employees to access their earned but unpaid wages between paychecks. This is not a loan, has no hidden fees, and doesn’t require a credit check. Enrolled employees can access up to 50% or up to $500 of their earnings. The wages that the employees receive in advance are then deducted from their next paycheck.
  • Benefithub.com; CEC Entertainment employees have access to exclusive discounts and other conveniences provided by thousands of vendors! Employees across Chuck E. Cheese and Peter Piper Pizza can enjoy special savings on travel, electronics, sporting goods, cell phones, movie tickets, and more.

Corporate Internship Program
This fall, the company will be welcoming a new season of interns across its departments at its corporate Support Center in Irving, Texas. The company’s internship program provides meaningful real work experience in various disciplines including Information Technology, Legal, Marketing, Media & Licensing, Entertainment, Human Resources, Operations, and Publicity. Since launching in 2021, the company has hired on five full-time employees from its professional internship program.

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