Category - Beverage Marketing

Beverage Marketing • Brand Marketing • Marketing

PepsiCo to Acquire Prebiotic Soda Brand, poppi, for $1.95 Billion

1 week ago

PepsiCo today announced that it has entered into a definitive agreement to acquire poppi, a fast...

Beverage Marketing • Marketing

Keurig Dr Pepper Unveils Bold New Flavors Across Iconic U.S. Cold Beverages Portfolio

2 months ago

Keurig Dr Pepper (KDP) today unveiled its exciting 2025 new flavor lineup in the U.S., featuring...

Beverage Marketing • Influencer Marketing • Marketing

Keurig® Teams Up with Anna Kendrick to End Coffee Runs with New “Brew It All” Campaign

6 months ago

Anna Kendrick is the new “Iced at Homebassador” for Keurig. Keurig, the best-selling...

Beverage Marketing • Food Marketing • Marketing • Marketing CPG

7-Eleven Unveils Bold New Slurpee® Drink Experience with Coca-Cola® and OREO®

7 months ago

7-Eleven, Inc. is stirring up excitement with a daring new Slurpee® drink flavor: Coca...

Beverage Marketing • Marketing

How Dr Pepper Snared the No. 2 Soft Drink Spot From Mighty Pepsi

9 months ago

source By Robert Klara & Paul Hiebert In 2015, CNN’s Gary Tuchman visited a Fort Worth woman...