You’ve done the research, the legwork and maybe even some focus studies before your last campaign...
Category - Thought Blogs
Think Agencies Can Guarantee the Future? The Myth of Future Proofing
By Gary Hooker, Chief Marketing Officer, Imaginuity Stop the Madness Right off the bat, I have a...
Why Now, Not Then? McDonalds, Kraft and Walmart’s “Now” Begs Questions of Past
“No additives and no preservatives!” “Made in the USA!” “Only natural ingredients!” We’re all...
Dieste’s Provoke Weekly – Marketing Mistakes That Will Turn Off Your Bicultural Audience
Remember “¿Por qué no los dos?” This is part of the “New Latino Identity” series, in which Dieste...
Dieste Provoke Weekly -Why Your Digital Strategy Should Take Customers Away From The Screen
There was a time when simply hanging out with your family watching a movie or having dinnertime was...
Iconosphere 2016: Disruption And More In Planner Heaven-Dieste’s Provoke Weekly
by Dannely Flores-Kramer, Erin Clark & Gabriela Gonzalez Planning Department At Dieste, we...
Does Diversity Lead To Economic Growth
By: Alejandro Martinez, Director, Market Intelligence In past Provoke Weekly publications, we’ve...
Dieste’s Provoke Weekly- 3 Things I Learned When I Met Watson: IBM’s Supercomputer at SXSW
Last month I “met” Watson for a cocktail at IBM’s Cognitive Studio during SXSW Interactive...
Dieste’s Provoke Weekly-Why The 2016 Elections Prove You Need A Multicultural Strategy
The 2016 elections have so far proven to be quite unique in many aspects. Besides the...