Artificial intelligence (AI) is reshaping industries across the board, and the automotive sector is...
Category - Thought Blogs
Firehouse’s Tripp Westbrook Shares the Hangover Cure: How Athletic Brewing Reinvented Non-Alcoholic Beer
How they repositioned alcohol-free products from category irrelevancy to aspirational choice for...
TMA’s Cassandra Flores Predicts Key Trends to Watch in 2025
By Cassandra Flores Source Welcome to 2025! As we reflect on the transformative trends of 2024, one...
Augustine Agency Shares Destination Trends Influencing Travelers in 2024
In a post-Covid world, it’s no surprise that people are returning to destination travel with zeal...
Firehouse’s Krista McCrimmon Sighs in the Face of Convention
Raise your hand if you consider “conventional” a compliment. If your hand is raised, I have a...
Firehouse’s Tripp Westbrook Shares How To Navigate Scope Creep And Tough Client Conversations
For the advertising or marketing agency that has put in the hard work to earn a new contract with a...
Basis Technologies Explains What Meta Stifling Political Content On Instagram Means for Advertisers
Earlier this month, Meta announced it will no longer “proactively recommend content about politics”...
The Ward Group Weighs in on Revolutionizing Traditional Metrics
Measuring Success in a Cross-Channel World In the rapidly evolving digital landscape, businesses...
TMA Reveals How Brand Experience Will Evolve in 2024
New year, new predictions! Consumers are in for a super creative year in brand experience, as...
Influencer Trends, As Told from an Agency Perspective
In 2023, Influencer Marketing grew to a $2.1 Billion industry? That was up 29% from 2022. As we...