Roku launches a new certified partner program to make it easy for advertising agencies to help...
Category - Media
Nike Chooses PMG for North America Media Agency
Independent agency PMG and Interpublic’s Initiative are the big winners in the Nike global media...
Camelot Wins Cue Health Omnichannel Media Buying & Planning
Healthcare technology company aims to pioneer the digital transformation of healthcare After a...
Spark Foundry Named US Media Agency of the Year | New Business Machine Powered a Monster Year
(Back row, l. to r.) E.T. Franklin, chief strategy and cultural fluency officer; Maria Rose...
TV Media Buying 101: Getting on the Silver Screen | The Ward Group Offers Sage Advice
So, you wanna be a TV star? Well, it won’t be easy; it takes guts, talent, a little luck, and the...
It’s Time to Venture Outside | The Ward Group Advises to Start Planning OOH Advertising Now!
Out-of-home advertising took a particularly hard hit in 2020 – with a pandemic and lockdowns...
Why Amazon Is a Must For E-commerce Brands | Arm Candy Tells Us Why
If you’re playing the e-commerce game, you should probably start considering Amazon as a part of...
What to Expect this Holiday Season | The Ward Group Breaks it Down
2020 has not been like other years in our recent memory, and that has caused – among many...
The Heart of the Media Planning and Buying Process | The Ward Group Demystifies Data
What’s everyone dressing up as for Halloween this year? Us? We’re thinking of dressing...
Imaginuity® Promotes Kristin Nuckols to Chief Media Officer
Imaginuity has promoted Kristin Nuckols to chief media officer, placing her at the head of one of...