Independent agency PMG and Interpublic’s Initiative are the big winners in the Nike global media...
Category - Media
Camelot Wins Cue Health Omnichannel Media Buying & Planning
Healthcare technology company aims to pioneer the digital transformation of healthcare After a...
Spark Foundry Named US Media Agency of the Year | New Business Machine Powered a Monster Year
(Back row, l. to r.) E.T. Franklin, chief strategy and cultural fluency officer; Maria Rose...
TV Media Buying 101: Getting on the Silver Screen | The Ward Group Offers Sage Advice
So, you wanna be a TV star? Well, it won’t be easy; it takes guts, talent, a little luck, and the...
It’s Time to Venture Outside | The Ward Group Advises to Start Planning OOH Advertising Now!
Out-of-home advertising took a particularly hard hit in 2020 – with a pandemic and lockdowns...
Why Amazon Is a Must For E-commerce Brands | Arm Candy Tells Us Why
If you’re playing the e-commerce game, you should probably start considering Amazon as a part of...
What to Expect this Holiday Season | The Ward Group Breaks it Down
2020 has not been like other years in our recent memory, and that has caused – among many...
The Heart of the Media Planning and Buying Process | The Ward Group Demystifies Data
What’s everyone dressing up as for Halloween this year? Us? We’re thinking of dressing...
Imaginuity® Promotes Kristin Nuckols to Chief Media Officer
Imaginuity has promoted Kristin Nuckols to chief media officer, placing her at the head of one of...
Eastport Media Agencies to Form $500 Million Mindstream Media Group | Eric Schaefer to Lead New Entity
Three Eastport Holdings agencies – Mindstream Media, Southwest Media Group and Digital Addix – have...