McKinney Media and LWD combine to manage $500M in billings across more than 80 clients Source:...
Category - Media
The Ward Group Explains: Streaming Passes Linear but TV is Not Dead
The Streaming Milestone That Made Headlines For the first time in the four-year history of...
Walk-On’s Sports Bistreaux Names Arm Candy as Media Agency of Record
Walk-On’s Sports Bistreaux, the rapidly growing sports bar and restaurant concept with more than 75...
Mindstream Media Group Names Saira Habash Chief Media Officer
Habash signals continued momentum for Eastport Holdings’ portfolio of agencies Dallas-based...
Cicis Pizza Names Arm Candy as Media Agency of Record
Cicis Pizza, with nearly 300 locations in 30 states, has announced today Arm Candy, has been...
The Golden Age of Advertising is Back! Basis Technologies Launches a Fun Campaign for Their Automation Platform
Basis Technologies launched “The New Golden Age of Advertising” Campaign at Advertising...
The Ward Group Shares the Strategies and Metrics to Maximize the Impact of Online Video Ads
Online video advertising has become a cornerstone of digital marketing strategies, but it’s...
Basis Technologies Filters MFA Sites More Effectively Than Most DSP Companies
In the realm of digital advertising, particularly in programmatic ad placement, the distinction...
Basis Technologies Tells Us How Political Advertising Will Impact the Media Landscape in 2024
Every two years, US political campaigns descend upon the advertising landscape, feasting on...
The Ward Group Offers Up Pointers for Navigating ROI in Media Buying
Media buying is like embarking on an adventurous voyage, where each decision can either steer you...