In the premier episode of HER Agency, Brandi sits down with Marinda Yelverton, a powerhouse in the marketing and creator economy space. With an impressive 17-year career spanning tech, CPG, beauty, fashion, lifestyle, and entertainment, Marinda has become a sought-after marketing executive, thought leader, and trailblazer. As a 2024 Cannes Lions Speaker and former executive at global agencies such as Endeavor and Whalar, Marinda has revolutionized how brands connect with their audiences through innovative strategies in creator marketing, social media, affiliate marketing, and brand partnerships. Her bold leadership style—anchored in empathy, empowerment, and authenticity—has made her a beacon for professionals navigating the complexities of corporate culture and the creator economy. In this candid conversation, Marinda shares her transformative journey, from leading groundbreaking marketing campaigns to taking a well-deserved professional sabbatical to focus on growth, self-investment, and exploring new opportunities in brand leadership. She delves into what it truly means to lead with authenticity, the importance of amplifying cultural and trendsetters, and the invaluable lessons she’s learned while mentoring others. This episode is a masterclass in resilience, career pivots, and building meaningful connections. Whether you’re looking to redefine your career, embrace your voice, or simply find inspiration in an industry leader’s story, Marinda’s insights will leave you empowered to take action. KEY POINTS
- Marinda’s journey to self-investment and career opportunities
- The value of a strong network for professional & personal growth
- On joining community projects during periods of uncertainty
- Grit, resilience, and detaching self-worth from corporate validation
- Marinda’s leadership style: Leading with empathy and authenticity
- Career transition and the pivotal role of intentional self-care
- What’s next? Marinda to explore alternative paths & shift aspirations
QUOTABLES “I made a decision: If it’s something I want to go to, [then] I’m going to learn, create some impact [or] prioritize investing in it for myself.” – Marinda Yelverton “I want to make sure [that] I’m not expecting [on] myself. I’m not putting the pressure on myself to be perfect; or in the perfect mental state. I want to mend and heal those things before I show up in the next role, position, job, [and] season.” – Marinda Yelverton “It’s important to exercise and practice allowing yourself to feel all of that, and especially when it comes to being resilient.” – Marinda Yelverton GUEST RESOURCES Marinda Yelverton
