Thunderly, a full-service franchise marketing agency, has added Bojangles, the iconic Southern restaurant brand known for its bold flavors and loyal following, to its growing client roster.
Thunderly will execute a fully integrated franchise development lead generation and marketing program designed to elevate Bojangles’ visibility and attract high-quality franchise candidates as the iconic brand continues to expand its footprint across the United States.
The scope includes paid media management across search and social platforms, creative development, SEO and website optimization, content creation, podcast production and advanced analytics.
“Bojangles is a powerhouse brand with a rich heritage and a strong growth trajectory,” said Scott White, CEO of Thunderly Marketing. “Our focus is on building a scalable, performance-driven marketing engine that not only increases brand visibility but also attracts the right franchise partners.”
Thunderly is nationally recognized as a leading franchise marketing agency built to make brands grow. Most recently, the agency introduced its proprietary Thunderly AIM Model (Amplified Integrated Marketing), developed in direct response to the rise of AI-generated search and large language models (LLMs). As brand visibility becomes increasingly shaped by AI-driven platforms, the AIM Model is designed to help franchisors maintain control of their messaging through a structured, cohesive and highly adaptable marketing approach.
For more information about Thunderly, visit www.thunderlymarketing.com.
